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Book Passage Assignment 5
Q Read the Brand Passage listed and write a 1 page summary detailing 4 items saying what this passage was about and 4 items saying what you learned from reading it. Number all of your items. Write this in paragraph form.
The passage here talks about the branding approach of ESPN’s X games that gained huge popularity by the year 2011. In this context, the tactics of the organization has been described quite well. It has been learnt from the passage that the company began to grasp the attention of the audience. The branding concept that has been described in the passage is mobile marketing in which the company has used various mobile application platforms such as Apple’s iAd mobile network for advertising the products.
